The Beacon Art Centre was the venue last night for a tourism summit hosted by Stuart McMillan MSP in an attempt to stimulate the tourism offer in Inverclyde.
The Inverclyde Tourism discussion welcomed nearly 80 attendees, as well as a host of thought provoking speakers who challenged people to think differently in how we sell, promote and deliver the tourism product in Inverclyde.
The speakers, including Chief Executive of Visit Scotland Malcolm Roughead OBE, Carron Tobin of Argyll group Rural Dimensions, and Chris O’Brien Destination Manager at Lochaber Chamber of Commerce talked about emerging trends, the customer journey and the opportunities for collaboration.
“Tourism has become a pillar of economies, a passport to prosperity, and a transformative force for improving millions of lives.
“This was an informed and inclusive discussion about Inverclyde’s tourism potential and what it can do to help generate further employment and skills opportunities, aid our local economy and help promote a positive vision of Inverclyde both internally and externally. The fact that nearly 80 people turned up to take part in a discussion on tourism in Inverclyde shows that there is real interest in this subject.”
Stuart is now planning the next steps in driving forward Inverclyde’s tourism offering, including taking part in a collaborative working group that will take heed of best practice around Scotland, as well as planning further public events.
“Improving the viability of tourism products and services in Inverclyde has real potential to enhance social equalities, help achieve industry growth ambitions and boost the wider economy.
“Our key aim is to ensure that Inverclyde will have international brand recognition as a prime tourism destination and key part of Scotland’s tourism offer.”